PIPE: Web Personalization by Partial Evaluation

نویسنده

  • Naren Ramakrishnan
چکیده

P ersonalization of Web content is one of the fastest-growing segments of the Internet economy. Because it can help in reducing information overload and give users a more customized experience of a Web site, personalization has spawned a multimillion-dollar industry. Companies like Netperceptions (http://www.netperceptions.com) and Yodlee (http://www.yodlee.com) are building custom personalization solutions for individual client specifications. There are two main approaches to personalization.

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عنوان ژورنال:
  • IEEE Internet Computing

دوره 4  شماره 

صفحات  -

تاریخ انتشار 2000